"You Do You Fridays": How One Employer Turned Employee...
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"You Do You Fridays": How One Employer Turned Employee Well-Being into a Retention Strategy

As organizations continue searching for ways to combat burnout and improve retention, wellness company Exos found success by rethinking not just where employees work, but how they recover. Rather than implementing a traditional four-day workweek, Exos introduced "You Do You Fridays," a flexible initiative that gives employees one day each week for strategic recovery.

Depending on the role, that day may be spent completely away from work, catching up on focused individual projects, learning new skills, or simply recharging. For employees in client-facing roles where Fridays aren't practical, teams adapted the concept by rotating recovery days throughout the week.

The program was part of a six-month pilot involving approximately 3,000 employees. During the pilot, Exos partnered with researchers Adam Grant and Marissa Shandell from the Wharton Business School to measure the initiative's impact. The research team analyzed employee productivity through calendar audits to better understand how and when employees were working, while six comprehensive, 80-question employee experience surveys provided additional insight into engagement, productivity, and well-being.

The pilot delivered measurable results:

  • 91% of employees reported feeling more productive, compared with 67% before the pilot.
  • The percentage of employees who said they dreaded going to work fell from 41% to 19%.
  • Turnover decreased by 38% year over year while the company's sales pipeline continued to grow, demonstrating that employee well-being and business performance can improve together.

Takeaways for HR & Leadership

While a four-day workweek may not be feasible for every employer, the principles behind Exos' approach can be adapted across industries:

  • Give employees greater autonomy over how and when focused work gets done.
  • Build recovery into the workweek instead of expecting employees to recover after hours.
  • Audit meetings and calendars to eliminate unnecessary interruptions.
  • Measure outcomes such as engagement, productivity, and retention – not just hours worked.
  • Use tools like the schedule-send feature for emails and messages to match teammates’ working hours.

As competition for talent continues and employee expectations evolve, organizations may find that supporting recovery isn't simply an employee benefit but also a retention strategy. Exos' experience suggests that when employees have the flexibility to recharge, they return more engaged, productive, and committed to staying with the organization.

 

Source: HR-brew.com

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