Lisa joined ASE in January 2024 as part of the merger with the Employers Association of West Michigan (EA), where she had been employed since 1993 and was currently serving as their president and CEO.  Lisa's role at ASE is Executive Vice President, West Michigan where she will continue to serve the West Michigan members and operate and manage the Muskegon office.

In the early years at EA, she devoted herself to acquiring knowledge and proficiency in employment and safety regulations and practices. Simultaneously, she cultivated authentic partnerships with every member of the organization. In 2004, Lisa achieved a Senior Professional Human Resources certification and Lisa was elevated to the position of President in 2005. 

Throughout her tenure, she has fostered strong relationships and closely collaborated with member organizations on various aspects concerning their employees. This includes cultivating a positive workplace culture, implementing effective recruitment and retention strategies, optimizing performance management, ensuring competitive compensation and benefits, prioritizing safety and wellness, enhancing employee satisfaction and engagement, and much more. 

Lisa has actively served on numerous boards, advisory boards, and ad hoc committees, and she takes great pride in being a Rotarian. Furthermore, she actively engages with several national groups that provide support to employers, showcasing her unwavering commitment to delivering top-notch services and resources to employers in West Michigan. Overall, her journey with the Association has been nothing short of remarkable. She has continuously evolved and grown, both professionally and personally, while making a significant impact on the success of West Michigan employers.